Custom software development for Australian businesses
Cena Advisory designs and builds custom software: new products, web apps, portals, APIs, and internal tools. Greenfield is welcome. We also build software that sits with systems you already run, when that is the honest path. We work across Australia. We take meetings and calls.
Scope
What we build
Custom software development for Australian businesses usually means a web app people log into, a portal for staff or customers, an internal tool, an API, or the integration that joins systems that do not talk.
That can be a first custom product. It can also be a piece of software that sits with a diary, a CRM, an ERP, or a shop you already pay for. If the current system is already doing its job, we sit on top of it. If the current system is the problem, we replace it with a greenfield build. We will say which path is honest. The offer is custom software development, not overlay-only work.
See how we work, ortell us about the project. If the product needs to live on a phone, look atmobile app development.

Integrations
Build on the tools you already pay for
Useful software often sits on top of systems you already run: CRM, accounting, booking, payroll, or an internal database. We build the layer that talks to those tools through their APIs so staff are not copying data between screens. Xero is one example of an accounting system we can integrate with, not a partnership claim. If a current tool is the problem rather than the foundation, we will say so and talk about a new build instead of forcing an overlay. SeeCan you integrate custom software with the tools we already pay for, such as a CRM or Xero?on the FAQ.

Path
Maintain, modernise, or rewrite
Keep the current system when it still does the job, and add a layer for the gaps. Modernise when the product is sound but the stack or the workflow is in the way. Rewrite only when the system is at the end of its life and staying costs more than starting clean. We will say which path we would take after we have seen the work, not before. A two-week discovery is how that decision gets a spec you keep. SeeShould we maintain our current software, modernise it, or rewrite it?on the FAQ.

Examples
Typical jobs
- A new web app or portal for staff, customers, or partners
- A first custom product, when the work does not exist yet
- An API or integration between systems that do not talk
- A workflow that currently lives in spreadsheets
- Software that sits with tools you already run, when that is the right path

Starting
How a project starts
Tell us about the project. A few sentences on the problem, who will use it, and any tools you already run is enough. We will get on a call.
Some work is clear enough to quote a build from that conversation. When it is not, a two-week discovery gives you a written spec and a fixed-price quote. You keep the spec even if you hire someone else. The steps are onHow we work.

Delivery
How we build

Laravel and modern web where they fit. The stack that matches the job, including the one you are already on if that is faster. You own the repository.
Weekly working software, not a big reveal at the end. The people who quote the work are the people who write it.
The team
An experienced team. Australia-wide.
Cena Advisory is an experienced Australian software and mobile team based in Melbourne. The team has 20+ years of development experience. We work with businesses across Australia. We take meetings and calls.
The people you speak to are the people who design and build the work. Who you will meet is on theAbout page. When you want to start, useContact.

Commercials
Time and money
Most first builds are weeks to a few months. We quote once we understand the work. A two-week discovery is one way to get a fixed-price number. Some projects are clear enough to quote a build from a conversation. Small first versions are often tens of thousands of dollars, not hundreds. Exact numbers come after we have heard the job.

Questions
Buyer questions
What does custom software development in Australia look like with you?
Cena Advisory designs and builds web apps, portals, APIs, and internal tools for Australian businesses. That includes a first product and software that works with tools you already use. Read more on the About page, or tell us about the project.
Should we replace our current system, or should new software sit on top of it?
If the current system is already doing its job, we usually sit on top of it: a portal, an API, or a workflow that talks to the diary, CRM, ERP, or shop you already pay for. If the current system is the problem, a greenfield build is the honest path. Cena Advisory does both. We will say which one the work actually needs.
How does a custom software project start?
Use the contact form or email felix@cenaadvisory.com. We will get on a call. Some work is quoted from that conversation. Some work starts with a two-week discovery, described on How we work.
Do we own the code?
Yes. Clients own the source code Cena Advisory writes for a paid software engagement. You own the repository.
Do you also build mobile apps?
Yes. iOS and Android sit next to this work when a phone is the right surface. See mobile app development.